Understanding the 4 Stages of Commercial Production

In this blog post, readers will gain a comprehensive understanding of the commercial production process, broken down into four key stages: Pre-Production, Production, Post-Production, and Distribution. Whether you're a brand looking to create your first commercial or simply curious about the journey from concept to screen, this guide will walk you through each phase, highlighting essential steps like scriptwriting, storyboarding, casting, editing, and media buying. By the end of the article, you'll have a clear picture of how commercials are meticulously crafted to captivate and engage audiences.